Trends in AnyIdea
One platform, all trends.
AnyIdea combines all Trends that you need for company-wide or department-specific trend management:
- Global mega and macro trends: The foundation. Established long-term Trends (>10 years) from leading institutes for strategic orientation.
- Industry trends: The benchmark. Our industry agent automatically delivers the most important data-based Trends in your or neighboring industries.
- Specific trends: The focus. You get specific Trends that fit your strategic topics exactly. Our AI analyses millions of signals (micro-trends, companies, patents, news, scientific papers, research projects) to identify relevant developments for your search fields.
- Own trends: The internal knowledge. Add your own Trends - AnyIdea automatically matches relevant signals.

Global Mega and Macro Trends
What moves the world?
Global Mega and Macro Trends form the stable foundation of your innovation strategy. For this purpose, AnyIdea aggregates the knowledge of leading future institutes (e.g. TrendOne) and offers you a curated overview of long-term developments (>10 years). Use these established developments as a strategic compass to position your own topics in the big picture and make them future-proof.
These Trends are an ideal basis for comprehensive trend management, to have an overview of currently established and generally applicable developments and to be inspired.
Macro trends can saved and in Trendradar be evaluated and visualized.

Industry trends
What moves my industry?
AnyIdea Industry Agents continuously screen over 100 industries and identify the most relevant trends from millions of signals based on data. Use these Trends not only for your own industry, but also monitor targeted developments in neighboring industries or your customers' business areas in order to adapt innovations at an early stage. You can find out more about this here.

Specific trends
Which developments shape my focus topics?
Go deep where general reports stop. Whether individual search fields or specific questions such as “How is AI changing healthcare?”. Our Trend agents scan millions of signals (companies, research projects, micro-trends, patents, scientific publications, news) and synthesize them into Trend clusters. You receive 100% data-based, transparent results that are tailored exactly to your areas of interest.
Find out more about specific Trends here.

Own trends
Have you already identified your own trends?
Easily record Trends that you already know or have developed internally in AnyIdea. Assign a title, an image and a description — our AI automatically links your individual Trend with appropriate, external signals from our global data pool. This is how you validate internal knowledge with external facts and manage your entire trend portfolio centrally in one place.
Here's how it works:
1) You can add trends directly to Collections under “Add trend.”
2) Give it a title, description, image, and a link (optional).
3) Edit trend: You can edit trends you've created or save the edited trend as a new trend.

Managing trends
Whether company-wide, for individual departments or specific subject areas: In AnyIdea, Trends can be scouted, created and managed in a targeted manner. Bundle relevant content into thematic Collections to centralize knowledge. Then use our customizable Trend Radars to evaluate these Trends within the team and make strategic priorities visually visible.
Further information:
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