Trend Portfolio & Trend Radar

The Trend Portfolio and Trend Radar visualize The results of all already evaluated Future fields and macro trends. Both types of visualization provide you with a comprehensive overview of all relevant trends, including their evaluation.

1. Select Foresight in the main menu

2. Click Focus left in the sidebar

Difference between Trend Portfolio and Trend Radar

The main difference between a trend portfolio and a trend radar is the arrangement and presentation of the axes:

that Trend Portfolio position the axes “potential” and “personal competence” and uses the size of the bubbles to represent “time to market.” At Trend Radar On the other hand, the time dimension, “time to market”, is visualized directly on the X-axis.

Development and interpretation of trend portfolio

The trend portfolio is divided into a total of nine quadrants.

• Invest: Top right, green
  These trends are important and significant. They have correspondingly high potential, there is internal know-how and they deepen or enable the current value chain to be expanded.
  
  
• Extend/secure: diagonal, purple
  These trends must not be neglected and should be monitored. In particular, trends with correspondingly high potential, at the top left and also in the middle of the portfolio. Selective decisions must be made at this stage.
  
  1. Invest: The potential of a trend should be exploited. In the future, the trend should become part of our own value chain and expand it. In this case, you should actively invest in this trend and build up internal know-how in order to be able to tap the full potential.
  
  2nd partnership: The potential of a trend should be exploited. The trend should not become part of our own value chain in the future, but should complement it. In this case, for example, a partnership with a start-up can be sought and entered into in order to be able to use the potential of this trend accordingly.
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• De-invest: bottom left, red
  There is no investment in these trends. If financial resources have been earmarked for this purpose or have already been allocated, it must be considered whether they may be deducted and released for other trends. In any case, these should continue to be monitored.

Development and interpretation of Trend Radar

The Trend Radar is divided into a total of 3 areas and is illustrated as a quarter circle:

• Act - short-term time to market, high potential:
  These trends are of great importance to your organization. They have high potential and are about to be launched on the market (within the next 1 to 4 years). They should therefore be regarded as strategic areas of innovation or followed up in the form of concrete measures.

• Plan - medium-term time to market, medium to high potential:
  There are trends in this segment that are expected to establish themselves on the market between 4 and 8 years. They have medium to high potential. Organizations should develop plans for these trends so that they can effectively integrate and use them when they reach market maturity. This area requires strategic advance planning and a willingness to invest in future innovations.

• Track - long-term time to market, medium to high potential:
  This segment comprises trends with a time frame of over 8 years until they are ready for the market. They vary in priority from low to high. Although they may not need to be implemented immediately right now, it is important to keep an eye on them. Trends in this area can have long-term effects on the industry and organization. Through continuous monitoring, companies can make strategic decisions at an early stage, adapt and, if necessary, invest early in future innovations that will be important in the long term.

Further information:

• Scout trends
• Trends in AnyIdea
• ‍Evaluate trends